What is the best paid sector in marketing?

FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey. The analysis of pay across 24 different sectors found that FMCG is on average the best paid sector, with a mean salary of £63,916. It is followed by gaming and gambling, and health and pharmaceuticals.

At the bottom of the ranking, meanwhile, is education, with an average marketing salary of £44,424. This is followed by the construction and property sector, and the charity/not-for-profit sector.

The analysis highlights the big disparities in average pay between sectors like FMCG and education, as well as the gender bias that exists the higher you climb up the marketing career ladder.

Take a look at their findings below:

Average salary by sector

Top three best paid sectors

Average salary by seniority

Want to find out more?

At X4 Communications we connect extraordinary talent with some of the world’s most innovative brands in the PR, communications, digital marketing, advertising and creative space across a diverse range of sectors. If you’re looking for your next career opportunity or have any questions about the market, then please don’t hesitate to get in touch by emailing or visiting our jobs page.

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