The Company

Grayling are a global PR and public affairs agency who are known for creating advantage for their clients and putting creativity, connections and curiosity at the heart of everything they do. They’re made up of talented publicists, researchers, analysts, designers, creatives, consultants and producers.


As a global leader in PR and marketing, Grayling needed to build an innovative social team to service one of their large clients based in the UK. Having met with Grayling several times, X4 Communications were tasked with sourcing several contract and permanent savvy digital marketers and PR professionals to form their new social team.

The Solution

Working closely with HR, the digital director and global client lead, X4 Communications had a clear understanding of Grayling’s requirements and began to head-hunt candidates with extensive experience in technology, across both hardware and software.

Grayling hired their first candidate in just one week and continued to partner with X4 Communications on six more placements covering social media, consumer PR and tech PR.

It’s been a pleasure working with X4. They have offered genuine and trusted counsel as well as being a friendly and engaging team to work with. Their expertise within the sector is clear to see and they’re not afraid to put forward their thoughts. We look forward to working together more next year.

People Manager



Types of roles

  • Associate Director
  • Account Director
  • Community Manager
  • PR Consultant
  • Senior Account Manager
  • Social Media Account Executive

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