In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory – a WPP company.
Claudia’s impressive two-decade career spans entertainment, publishing, and digital media. She has launched, repositioned, and grown several brands including Comedy Central, southparkstudios.co.uk, and Gain Theory.
From creating sustainable business growth, to balancing short and long-term marketing goals, tune in now to gain invaluable knowledge from a true industry expert!
Discussions in the episode:
- Biggest challenges when building recurring revenue
- The metrics marketing teams should be measuring
- Positioning a global brand: where leaders go wrong
- The role of storytelling
- Creating authentic campaigns for social justice and equity