Media hub - Page 14 of 16 - X4 Communications

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- Insights
- Thought Leadership
Does influencer marketing have a place in the healthcare industry?

Influencer marketing is fast becoming a key component of major campaigns across multiple industries, including the healthcare sector. A new global study from Rakuten Marketing reveals the...
- Insights
- Thought Leadership
How are brands capitalising on the CBD explosion?

Cannabidiol products have been on the shelves of specialist health food shops and hemp “dispensaries” since 1998. It’s estimated that there are 1.3 million regular users of CBD...
- Insights
- Thought Leadership
Brixton Finishing School: What’s the creative industry doing about diversity?

Employment in the creative industries has grown three times faster than the national average in the past seven years according to statistics from the Department for...
- Insights
- Thought Leadership
AR spending expected to reach $45.1 billion by 2022

Modern marketing has predominantly focused on scientific and technological ways of attracting a customer, commonly known as a ‘left brain approach’. Postmodern marketing aims to...
- Insights
- Thought Leadership
ZAK Agency share their insights on the future of social media

Today, 3.48 billion people use social media – that’s 45% of the total world population. The popularity is ever-growing, with more than a million new people joining social media...
- Insights
- Thought Leadership
Zarity Media on the rise in meme culture

Picture the scene, the year is 2030 and it’s the morning of the general election and the English public has chosen their leader. The news,...
- Insights
- Thought Leadership
The Pitch Fanzine: Is there a lack of female role models in the creative industry?

There is a clear lack of diversity in the creative industry with huge leaps to be made as only 10.9% of creative vacancies are being...
- Insights
- Thought Leadership
Healthcare PR: What you need to know

A career in healthcare can be incredibly rewarding and lucrative. In this guide, we will discuss the role of a healthcare PR professional, what kind...
- Insights
- Thought Leadership
Should I switch to freelance?

Freelancing empowers individuals to lead the much sought-after laptop-lifestyle that comes with the freedom to work anytime, from a location of your choice. There are...

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